When Kokanee recently began replacing its labels with pictures of British Columbia's "hottest resorts, our market analysts knew they were onto something (skiing + beer = good). Panorama was the first new label out of the bottling plant, and the resort claims it had its "biggest year ever. Coincidence? Doubtful, says Josh McNulty, a bartender at Panorama's Jackpine Pub. "The resorts look better after every bottle of beer.